Story promotion | staying safe during a carjacking
Role: Writer, producer, Editor
This 30-second promo teased an in-depth KIRO 7 Investigates report about staying safe during a carjacking—one of the most urgent and rising crimes in our community. My goal was to drive viewers to the full story by striking a balance between urgency and empowerment.
As the writer, producer, and editor, I crafted a fast-paced, compelling spot that positioned our investigative team as both authoritative and relatable. It emphasized viewer safety while reinforcing KIRO 7’s role as a newsroom that goes beyond headlines to give people real tools to protect themselves.
Story promotion | Rent pricing Algorithms
Role: Writer, producer, Editor
I wrote, produced, and edited this 30-second promo to spotlight an investigation by Jesse Jones into rent-pricing algorithms and their role in driving up the cost of housing. Sparked by a lawsuit claiming landlords across Seattle were using the same third-party pricing tool to keep rents high, the story shed light on how emerging technology can negatively impact everyday renters.
The promo aimed to simplify a complex topic, build urgency, and reinforce the trusted reputation of KIRO 7 Investigates—all while encouraging viewers to tune in and learn how these practices could be affecting them.
story promotion | Destination discover
Role: Writer, producer, Editor
I led the marketing campaign for the debut episode of Destination Discover, a new long-form travel series at KIRO 7. From concept to delivery, I crafted the on-air promo strategy to showcase the series’ immersive storytelling and stunning visuals.
In addition to writing and producing the episode itself, I spearheaded the promotional rollout—highlighting the show’s unique partnership with UnCruise Adventures and the unforgettable experiences viewers could expect. My goal was to position Destination Discover as more than just a travel show, but as a fresh, inspiring adventure worth tuning in for—and booking for yourself.
story promotion | KEEPING THE STREETS SAFE
Role: Writer, producer, Editor
With violent crime increasing and law enforcement stretched thin, this promo was designed to get viewers watching—and talking. I wrote, produced, and edited this spot featuring anchor Aaron Wright as he joined Pierce County Deputies on patrol for a firsthand look at how they’re working to keep the community safe. My strategy was to humanize both the officers and the challenges they face, while reinforcing KIRO 7’s commitment to in-depth local journalism.
I also developed a graphic look that aligned with KIRO 7’s overall brand identity, giving the piece a bold, cohesive visual style that elevated the impact of the storytelling.
